Printed in a 1944 YANK MAGAZINE were these well chosen words on the true American pastime: mass media advertising:
If advertising is defined as the craft of convincing people that they want something that they actually don’t care for, then World War II proved to have been the perfect challenge to the ad men of the 1940s. The wordsmith who penned this article regarding American home front advertising chortled loudly when he saw the manner in which the bloodiest brawl in history was being marketed to the American consumers.
“Advertising has gone to war… and the advertising profession not only knows what we are fighting for; it knows down to the last uplift bra, what we want when we come home…It is the copywriters of advertising who nurse the carefully guarded secret that this war is, in reality, a luxury cruise.”
Click here to read more about the history of advertising.
Click here to read about the American cosmetic industry during the Second World War.
Articles about the importance of fashion models in 1940s advertising can be read here.
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