1934 – Page 2 – Old Magazine Articles

FDR’s Publicity Machine (New Outlook Magazine, 1934)

To those who have followed the political career of President Roosevelt, this unprecedented emphasis on public relations and publicity is no surprise. No president has ever been more alive to the potentialities of maintaining a ‘good press’, of gauging public reaction to his policies and of timing his announcements to obtain the widest and most sympathetic audience possible… No party organization could afford the elaborate press relations machinery which existed on March 4, 1933. Its cost, including salaries, printing, supplies etc., is today in excess of $1,000,000 annually, and it is being paid for by the American taxpayer.

Click here to read about President Harry Truman…

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The Blue Eagle (Pathfinder Magazine, 1934)

Blue Eagle, symbol of the National [Industrial] Recovery Act, is probably one of the best known figures in the country today. Gripping bolts of lightening and a cog wheel in its claws it now hovers over 95 percent of industrial America advertising the success of the first major move of the New Deal… With only one year behind it, it has brought about the cooperation of 2,300,000 employers and 60,000,000 consumers.

– so runs the introductory paragraph for this 1934 article that marked the first anniversary of the National Recovery Administration. This short-lived agency was the brainchild of FDR’s administration that was shot down by the Supreme Court in 1935. Although this article is filled with praise for the NRA, it would not be very long before the editors of PATHFINDER MAGAZINE assumed a more suspicious approach when reporting on this president’s efforts to repair the damaged economy.

More on NRA problems can be read here…

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Their Songs of Loathing (New Outlook Magazine, 1934)

Well, here they are: the songs of the Nazi hit parade – all the ditties you’ve loved tapping your toes to – songs like Storm Troops on the March, or Up, Up, To Strife, Nation to Arms and who can forget that old classic: Wessle Song…

It doesn’t get much better than this.

Today shadows have fallen upon the once-proud German universities. The professors have been forced out of the temples of learning or driven into exile or subjected to a subtle pressure which has changed their academic detachment into clumsy conformity with Hitler’s ideals. Today shadows have fallen upon the once-proud German universities. The professors have been forced out of the temples of learning or driven into exile or subjected to a subtle pressure which has changed their academic detachment into clumsy conformity with Hitler’s ideals.

Click here to read Hitler’s plan for German youth.

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Winners in the 1920s Ad Game (New Outlook Magazine, 1934)

This article is composed of 15 thumbnail biographies that serve to profile the most victorious men (and one woman) to have ever plied their craft in the world of American advertising during the Twenties and early Thirties. The fact that many of the clients listed herein are still around today will indicate how thoroughly these innovators had succeeded in making their names household words. Some of the the brainiacs profiled are Stanley Resor of J. Walter Thompson, Raymond Rubicam of Young & Rubicam, Gerard Lambert of Lambert & Feasley, Bruce Barton of BBDO and copywriter Lillian Eichler.

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The A.E.F. in North Russia 1918 – 1919 (American Legion Monthly, 1934)

Illustrated by a photograph depicting the cold weather uniforms worn by each of the six Allied armies that served time in Siberia(North Russia), this article is a reminiscence told by one of the American veterans of that cold, uncomfortable and long-forgotten campaign.

– from Amazon:

Why did we go to Russia? by Harry J. Costello

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Incompetence at the Helm (New Outlook Magazine, 1934)

A columnist writing for the magazine New Outlook following the first nine months of the New Deal, weighed carefully all the assorted alphabet agencies and edicts that President Roosevelt created in hopes that the U.S. economy would once more spring to life. He concluded that there was nothing to look forward to and compared FDR to the con-men on the street corners who scam the passersby into playing their shell games; difference being that FDR’s shells were both empty.

Click here to read about the first 100 days of the Roosevelt administration.

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The Era of Bartering (Pathfinder Magazine, 1934)

Scrip (sometimes called chit) is a term for any substitute for legal tender and is often a form of credit – so reads the Wikipedia definition for those items that served as currency in those portions of the U.S. where the bucks were scarce.
The attached news column tells a scrip story from the Great Depression – the sort of story that was probably most common on the old frontier.

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‘Outlines of Fascism” (New Outlook Magazine, 1934)

Will fascism come in the wake of the New Deal? The writer surveys its rapid post-war spread through Europe, reviews its origins in the writings of Pareto and Sorel and indicates steps that lead to its establishment.

An article about FDR’s Alphabet Agencies can be read here…

An article that refutes the argument as to whether FDR was a fascist can be read here…

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U.S. Congress Approves Naval Expansion (Pathfinder Magazine, 1934)

In 1934, the members of the U.S. Congress were able to see how ugly the world was becoming – and with this forethought they approved the Vinson Act. This legislation did not violate any of the restrictions agreed to under the Washington Naval Treaty and provided funds for 102 additional ships to be added to the American fleet by 1942.

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The 1934 German Economy (New Outlook Magazine, 1934)

Attached herein are thumbnail reports on how the Third Reich economy was faring during the last six months of 1934. For the month of October a report begins –

The developments in the German trade situation in recent weeks are best summed up in the following newspaper headline of recent date:

REICH TO GLORIFY HUNGER AS VIRTUE

The 1934 German Economy (New Outlook Magazine, 1934) Read More »