1937

Articles from 1937

The Old Hollywood Way to Physical Perfection (Literary Digest, 1937)

The old flesh sculptor himself, Donald Loomis, late Physical Director for MGM Studios, let loose with some 1930s tips as to how he was able to make all those movie stars look so utterly fabulous – some are quite useful (some are pathetic).

Symmetry is the objective of Hollywood body sculptors. For bust-reduction, Loomis has a simple formula: Jump up and down with no support. Exercise in which the arms are forced backward and forward horizontally are used to develop the upper chest…


Click here to read an article about the demise of a popular 1940s hairstyle.

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High Society Ladies’ Rooms (Stage Magazine, 1937)

The New York café society of the Thirties was well documented by such swells as Cole Porter and Peter Arno – not so well-known, however, were the goings-on in the ladies’ bathrooms at such swank watering holes as El Morocco, Twenty-One, Kit Kat, Crystal Garden and the famed Stork Club. That is why these columns are so vital to the march of history – written by a noble scribe who braved the icy waters of Lake Taboo to report on the conversations and the general appearance of each of these dressing rooms.

The Rainbow Room, Waldorf, and Crystal Garden are modern and show a decorators hand, but the only really plush dressing room we know is at Twenty-One.

Strangely enough, it doesn’t matter whether it’s the ladies’ room of El Morocco, Roseland, or a tea room; the same things are said in all of them. First hair, then men, then clothes; those are the three favorite topics of conversation in the order of their importance.

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The High and the Mighty and the Movies They Loved(Photoplay Magazine, 1937)

Royalty and rulers of the world are movie fans. The cinema tastes of the great are disclosed for the first time in this article.

Listed in the attached 1937 Hollywood fan magazine article are the names of the favorite movies of Gandhi, Stalin, Mussolini, Franco, Hirohito, Roosevelt and many more.

Click here to read about happy Hollywood’s discovery of plastic surgery…

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The High and the Mighty and the Movies They Loved(Photoplay Magazine, 1937)

Royalty and rulers of the world are movie fans. The cinema tastes of the great are disclosed for the first time in this article.

Listed in the attached 1937 Hollywood fan magazine article are the names of the favorite movies of Gandhi, Stalin, Mussolini, Franco, Hirohito, Roosevelt and many more.

Click here to read about happy Hollywood’s discovery of plastic surgery…

The High and the Mighty and the Movies They Loved(Photoplay Magazine, 1937) Read More »

Waiting for Television (Literary Digest, 1937)

Written in response to the loud cries generated by those would-be pioneering couch-potatoes, this article presents a lengthy list of all the technical difficulties the young television broadcasting industry had to deal with in 1937.

First to have commercial television, it is agreed, will be New York City, then Philadelphia. In both of these cities transmitting-stations already exist. Advancement to other urban centers will be slower. Chicago, for example will have commercial television only after it has been made to pay in New York and Philadelphia. As each city’s television enterprises become self-supporting, installation will be begun in a new center.

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Dance International (Pathfinder Magazine, 1937)

In New York last week, on the polished floor of the Rainbow Room, Rockefeller Center’s skyscraping night club, Hawaiians, Chinese, Scandinavians and Africans stamped whirled, leaped, and gesticulated to a dozen different kinds of music…it was an exposition of no little cultural and social importance – ‘Dance International,’ a festival showing the progress of the dance in all nations since 1900.


In their quest to document the evolution of dance in the United States, the audiences were treated to Modern Dance performances by Martha Graham, Doris Humphrey, Paul Weidman and Paul Haakon.

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