1940

Articles from 1940

‘The Grapes of Wrath” (Click Magazine, 1940)

The attached article is illustrated with three color photos from the set of the movie, this short article details why The Grapes of Wrath (Twentieth Century Fox, 1940) was such a different movie to come out of Hollywood and explains how thoroughly both the art and costume departments were in their research in depicting the migrant Okies in their Westward flight:

Realism, keynote of the book, was the keynote of the picture. Henry Fonda, who plays Tom Joad, lived for weeks among the Okie farmers from Oklahoma to understand their problems…

As a result of Steinbeck’s literary efforts, medical aid was offered to California’s migrants – Click here to read about it


Click here to read a 1935 article about the real Okies.


Perhaps Steinbeck saw this 1938 photo-essay while writing his novel?

John Steinbeck became a war correspondent in 1943.

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A Most Memorable Jingle (PM Tabloid, 1940)

Coca-Cola may be the real thing, but in 1940 Pepsi had launched the ad that made Madison Avenue sit up and realize the true power of radio advertising. It was the famous radio jingle that we still hear today in every play, movie and TV show wishing to create the perfect Forties atmosphere – you know the one: Pepsi Cola hits the spot, etc., etc., etc. A real toe-tapper. The attached article will clue you-in to it’s significance.

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Despair and Hunger (PM Tabloid, 1940)

PM correspondent Richard O. Boyer (1903 – 1973) was in Berlin in June of 1940 when Paris fell to the German Army. He was dumbstruck by the surprising gloominess that hung heavily upon the German people the week of that great victory:

I could not understand it all and could scarcely believe the testimony of my own eyes. The scarlet banners with their black swastikas that garlanded the city everywhere in response to Hitler’s orders seemed only to emphasize the worried melancholy. The victory bells that rang each day at noon acquired the sound of a funeral dirge when one looked at the tired, pinched faces of the Germans hurrying along the pavements … When I expressed surprise to a glum man sitting near me he glanced impatiently up and only said, ‘We celebrated once in 1914’.


The Japanese home front suffered from tuberculosis – click here to read about it…

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The Dangers of the Bund (PM Tabloid, 1940)

Here is an article from the man who would shortly be America’s premiere spy-master: William Wild Bill Donovan. In this report he examined the Trojan horse tactics of the German Foreign Organization:

Children of Germans naturalized half a century ago are still counted German by Berlin and every effort is made to convince them of the fact… It is safe to say that a very fair proportion of the non-refugee Germans who have become American since Hitler came to power did so with the secret intention of turning free and democratic America into ‘their‘ – that is, Hitler’s – America.

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Lucille Ball Gets Noticed (Pic Magazine, 1940)

Among all the many lovelies who resided in the Hollywood of 1940, the wide-awake editors of PIC MAGAZINE singled-out Lucille Ball (1911 – 1989) as the one to watch:

Barring accidents, Lucille Ball tomorrow will occupy the spot now disputed by Carol Lombard, Joan Crawford and Ginger Rogers – as First Lady of Hollywood. Lucille deserves to get it and she has what it takes to get there. The red-headed ex-chorus girl has talent, ability looks, personality and willingness to take every punishment on her way up.


You can click here to read about I Love Lucy here

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Congress Approved $5,000,000,000 Build-Up (PM Tabloid, 1940)

To fulfill the [Pentagon’s requirements] the President plans to send Congress one more defense message asking for another $5,000,000,000. After that, with machine industries saturated with orders, Congress can sit back and survey the defense picture – provided England doesn’t collapse overnight… Acting Secretary of the Navy Compton announced yesterday the award of contracts for three aircraft carriers and two cruisers to the Newport News Shipbuilding and Drydock Co….

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