1943

In light of the fact that we are patriots, we like to think that these hairdos were not as wide-spread on the home front as the journalist implies.

Michel, of the Helena Rubinstein salons, has been fingered as the one responsible for the two-tone pin-On hairdo, a look that was entirely reliant upon the false hair industry in order to achieve the preferred look. Three color images are provided as well as six how-to images.

During the Second World War, hair dye was not simply used by women; click here to read about the men who needed it.

Click here to read a 1961 article about Jacqueline Kennedy’s influence on American fashion.

A well-illustrated article from the home front fashion-filled pages of Click Magazine that served to document the contradictory days when wartime button-rationing coincided with a wide-spread yen for decorating with buttons:

In a frantic bid for individuality, fad-loving women are rediscovering the decorative button. Buttons are no longer just a practical devices for holding clothes together. They pep-up simplified silhouettes and restyle dated fashions.

A well-illustrated article from the home front fashion-filled pages of Click Magazine that served to document the contradictory days when wartime button-rationing coincided with a wide-spread yen for decorating with buttons:

In a frantic bid for individuality, fad-loving women are rediscovering the decorative button. Buttons are no longer just a practical devices for holding clothes together. They pep-up simplified silhouettes and restyle dated fashions.

A well-illustrated article from the home front fashion-filled pages of Click Magazine that served to document the contradictory days when wartime button-rationing coincided with a wide-spread yen for decorating with buttons:

In a frantic bid for individuality, fad-loving women are rediscovering the decorative button. Buttons are no longer just a practical devices for holding clothes together. They pep-up simplified silhouettes and restyle dated fashions.

A well-illustrated article from the home front fashion-filled pages of Click Magazine that served to document the contradictory days when wartime button-rationing coincided with a wide-spread yen for decorating with buttons:

In a frantic bid for individuality, fad-loving women are rediscovering the decorative button. Buttons are no longer just a practical devices for holding clothes together. They pep-up simplified silhouettes and restyle dated fashions.

A well-illustrated article from the home front fashion-filled pages of Click Magazine that served to document the contradictory days when wartime button-rationing coincided with a wide-spread yen for decorating with buttons:

In a frantic bid for individuality, fad-loving women are rediscovering the decorative button. Buttons are no longer just a practical devices for holding clothes together. They pep-up simplified silhouettes and restyle dated fashions.

A well-illustrated article from the home front fashion-filled pages of Click Magazine that served to document the contradictory days when wartime button-rationing coincided with a wide-spread yen for decorating with buttons:

In a frantic bid for individuality, fad-loving women are rediscovering the decorative button. Buttons are no longer just a practical devices for holding clothes together. They pep-up simplified silhouettes and restyle dated fashions.

A well-illustrated article from the home front fashion-filled pages of Click Magazine that served to document the contradictory days when wartime button-rationing coincided with a wide-spread yen for decorating with buttons:

In a frantic bid for individuality, fad-loving women are rediscovering the decorative button. Buttons are no longer just a practical devices for holding clothes together. They pep-up simplified silhouettes and restyle dated fashions.

Five fashion photographs and a few words on the government-approved look for the autumn of 1943. The wartime fashion news for 1943 was apparel order L-85 that had been issued by the War Production Board in order to conserve material for victory.

To read another article about 1940s fashions and the hardships of fabric rationing, click here. Click here to read about the fashion silhouette of the early Fifties.