Magazine Advertisement

Articles from Magazine Advertisement

One of the First Trench Coats for U.S. Civilians (Magazine Ad, 1917)

No doubt, the fashionable minds who sat so comfortably in America, far removed from the dung and destruction of the European war, would thumb through magazines such as Leslie’s, Collier’s or Current History looking for fashion’s newest thing. How pleased these fops must have been that the ink-stained photogravure boys didn’t let them down! The Brothers Guiterman in Minnesota must have been numbered among these macaronis because they seemed to have been the first to begin production of a trench coat intended solely for civilian production (although it must be remembered that during the war, trench coats were a private purchase item, available only to officers sold only by haberdashers and privately-owned military furnishing establishments).

One of the First Trench Coats for U.S. Civilians (Magazine Ad, 1917) Read More »

American Officer’s Musette Bag (Advertisement, 1917)

The attached magazine illustration is from an ad for a commercially produced musette bag for American officers during World War One.


American Army officers, like the men in their ranks, had no particular need to ever bother with a musette (we have learned that a musette is a small French wind instrument, not unlike a bag-pipe). The bag pictured here was intended for personal effects that would be needed while on the march: stationery,toiletries, housewives).

Due to the French prowess involving all matters military during the Eighteenth and Nineteenth Centuries, the English language is lousey with French military terms, many of which are very much in use today.

American Officer’s Musette Bag (Advertisement, 1917) Read More »

An Early Gas Mask (Magazine Ad, 1915)

At the time when the Entente powers were first exposed to poisonous gas in the spring of 1915, their respective quartermasters scrambled to secure suitable antidotes and precautionary measures that would save the men in the front line trenches. One of the earliest improvisations was a gauze face mask that covered both mouth and nose, drenched in urine. The attached commercial illustration is from the margins of the French news magazine, L’ILLUSTRATION which depicts one of these earlier attempts.


Click here to see an illustration of the German gas shells.


Clicke here to read more articles about W.W. I gas warfare.

An Early Gas Mask (Magazine Ad, 1915) Read More »

FDR’s Sense of Charity (A Magazine Advertisement)

The Mobilization for Human Needs charity campaign was the brain-child of President Roosevelt; it was based on his belief that private charities, when teamed with either county, state or the Federal government, could serve the public good better than these agencies could do when working separately.


The attached page appeared in hundreds of popular magazines during the Fall of 1933 imploring the readers to donate to the local charities that were associated with this campaign.

FDR’s Sense of Charity (A Magazine Advertisement) Read More »