New Outlook Magazine

Articles from New Outlook Magazine

The Unhappy Constituents (New Outlook Magazine, 1933)

If President Roosevelt were a Caliph in ancient Baghdad, he would disguise himself as a Congressman and wander about the country asking the man at the filling station, the hitch-hiker, the farmer and his wife, the local chairlady of a woman’s club – he would ask them what they thought of FDR, the NRA, [General] Hugh Johnson, Brain Trusters, Jim Farley and the entire set-up in Washington… He would be startled. Mr Roosevelt is growing exceedingly unpopular – not so much the President himself as his Administration.


More about New Deal problems can be read here…

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The Temper of the Electorate (The New Outlook Magazine, 1932)

Just weeks before the U.S. presidential election of 1932 this article appeared in a political magazine that indicated how the Depression-tossed voters were feeling after three years of economic set-backs. The article consists of 21 pithy little paragraphs that sum up their feelings:

I BELIEVE it possible to feel hungry under either major party, but that under the Republicans it seems to hurt more.


Click here to read about the extensive press coverage that was devoted to the death of FDR…

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FDR’s Publicity Machine (New Outlook Magazine, 1934)

To those who have followed the political career of President Roosevelt, this unprecedented emphasis on public relations and publicity is no surprise. No president has ever been more alive to the potentialities of maintaining a ‘good press’, of gauging public reaction to his policies and of timing his announcements to obtain the widest and most sympathetic audience possible… No party organization could afford the elaborate press relations machinery which existed on March 4, 1933. Its cost, including salaries, printing, supplies etc., is today in excess of $1,000,000 annually, and it is being paid for by the American taxpayer.


Click here to read about President Harry Truman…

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The Daily Worker (New Outlook, 1933)

The revolution in America today supports about a dozen main propaganda organs. Chief among them is The Daily Worker it makes no pretense at impartiality. It is a revolutionary [newspaper] and nothing else, frankly admitted at every turn. For the genuine Red no such thing as an impartial newspaper exists… No one gets paid very much in the Red press. Salaries of twenty or twenty-five dollars a week are the maximum. One reason is political, we are told. Revolutionaries do not believe in high salaries.


In 1887 the The New York Times reviewed the first English edition of Das Kapital by Karl Marx, click here to read it…


Click here to read more about the American communists of the 1930s.

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Their Songs of Loathing (New Outlook Magazine, 1934)

Well, here they are: the songs of the Nazi hit parade – all the ditties you’ve loved tapping your toes to – songs like Storm Troops on the March, or Up, Up, To Strife, Nation to Arms and who can forget that old classic: Wessle Song…


It doesn’t get much better than this.

Today shadows have fallen upon the once-proud German universities. The professors have been forced out of the temples of learning or driven into exile or subjected to a subtle pressure which has changed their academic detachment into clumsy conformity with Hitler’s ideals. Today shadows have fallen upon the once-proud German universities. The professors have been forced out of the temples of learning or driven into exile or subjected to a subtle pressure which has changed their academic detachment into clumsy conformity with Hitler’s ideals.


Click here to read Hitler’s plan for German youth.

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Winners in the 1920s Ad Game (New Outlook Magazine, 1934)

This article is composed of 15 thumbnail biographies that serve to profile the most victorious men (and one woman) to have ever plied their craft in the world of American advertising during the Twenties and early Thirties. The fact that many of the clients listed herein are still around today will indicate how thoroughly these innovators had succeeded in making their names household words. Some of the the brainiacs profiled are Stanley Resor of J. Walter Thompson, Raymond Rubicam of Young & Rubicam, Gerard Lambert of Lambert & Feasley, Bruce Barton of BBDO and copywriter Lillian Eichler.

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An Era’s End (New Outlook Magazine, 1932)

What is to be said of an era which produced ‘speak-easy frocks’ and ‘bargain day’ in the Federal courts; battalions of snoopers abroad in the land, legal homicides by dry agents, sopping wet public dinners throughout the Republic and ‘the man in the green hat’ filling the lockers of dry statesmen in the House and Senate office buildings?…What political, sociological and emotional changes the silently resisting mass wrought. We passed from the period when only prohibitionists were regarded by the general public as respectable. We came finally to the time, within twelve years, when the reverse was true.

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The Mobsters (New Outlook Magazine, 1933)

This is an informative read that was written during the closing months of the Noble Experiment by one of New York’s most admired crime reporters, Joseph Driscoll. The article is composed of numerous profiles of mob bosses both famous and forgotten from numerous cities throughout the nation.

[These] personality sketches constitute a roll-call, a memorial service for the men of direct action, the gentleman of the rackets, who prospered under prohibition and who (we hope) may not be with us much longer, certainly not in the same old style and the same old stand…


An Al Capone article can be read here…

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Incompetence at the Helm (New Outlook Magazine, 1934)

A columnist writing for the magazine New Outlook following the first nine months of the New Deal, weighed carefully all the assorted alphabet agencies and edicts that President Roosevelt created in hopes that the U.S. economy would once more spring to life. He concluded that there was nothing to look forward to and compared FDR to the con-men on the street corners who scam the passersby into playing their shell games; difference being that FDR’s shells were both empty.


Click here to read about the first 100 days of the Roosevelt administration.

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Your Graduation Gift: Despair (New Outlook, 1933)

This is a graduation commencement speech that was written simply to appear on the printed page of a 1933 magazine – it was far too depressing to have ever been recited before an audience of eager-eared graduates and their doting relatives.

You know, of course, that ‘times are hard’… You know that less than ten percent of the post-graduate professional men from last year’s class have found work. And you have heard from home. Allowances have been cut. Classmates have had to drop out of college. Old family friends have had grave misfortunes. Homes have been lost. You know all these things, but you can’t realize them fully at this moment. You will, unfortunately, realize them only too well when you yourselves try to find a place in the world.

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