Our Times

Articles from Our Times

‘Art Finds A Patron” (Our Times, 1936)

[As the 19th Century was coming to an end] salesmanship evolved a technique more refined than pulpit or platform oratory; advertising became more subtle in method, more concrete in results than any form of proselyting argument. The art which Milton put into selecting words which should make man think about God was excelled by the care with which American writers of advertisements assembled words designed to persuade man to consume more chewing gum. The man, or advertising agency, who wrote an effective selling slogan, such as ‘It Floats’, received far greater compensation than Milton for Paradise Lost.

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1913 American Films (”Our Times”, 1936)

As the rosy fingered dawn came upon America in 1913 it found Douglas Fairbanks, the man who would soon be Silent Hollywood’s fair haired boy, wowing the crowds on Broadway. The play, Hawthorne of the U.S.A., starred Fairbanks in the title roll and closed after 72 performances; he was also married to a woman who wasn’t named Pickford – but rather named Anna Beth Sully, who had sired his namesake. Life was good for the actor and he wouldn’t turn his gaze West for another two years. By contrast, his future bride, Mary Pickford (né Gladys Smith, 1892 – 1979) had been prancing before the cameras since 1909 and by the time 1913 rolled around had appeared in well-over 100 short films and earned the nickname Little Mary.

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