Theatre Magazine

To a regular cinema-goer in the era of silent films, attendance at the motion-picture playhouse today is a continuously disturbing experience…The discovery that the shadowy images of the screen could be made articulate was as fruitful for exploitation to the captains of the cinema industry as was the realization that women would wear long skirts to the couturiers. …Paramount alone has already announced 243 releases for next season, double the number issued this year, and other companies are following suit.

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