Find archive articles on Fashion from the 1940’s. Our site has great information from old magazine and newspaper articles on 40s Fashion.
$2,500.00 stockings, anyone? (in today’s currency, that would be $41,519.00) This is the story of Hollywood’s go-to-guy for outrageously priced, beautifully tailored silk hosiery. Unbelievable.
Stockings for Movie Stars Read More »
In one of his other verses poet Ogden Nash (1902 – 1971) wrote that women are not female men. In the attached poem he expanded on that thought to a greater degree as he observed women and their approach to fashion.
Ogden Nash on Fashion (The American Magazine, 1940) Read More »
The only big fashion innovation popular enough to share the 1947 headlines with Dior’s New Look involved the evolution in women’s swimwear; most notably the Bikini. The attached single page article pertains to all the new fabrics being deployed in ladies beachwear and all their assorted coverups:
Sand-and-sun fashions for this summer are perter and briefer than ever before. Although the typical bathing suit covers just about 2.5 square feet of a swimmer’s anatomy, a costume-look for the beach is achieved with a companion cape, skirt of short coat… Favored fabrics are those made to ride the waves. Knitted wool shows up in both classic and unusual designs. Colors are softer and muted. Black and blue appear most often, with cider, gray and smudge the ‘high-style’ shades.
•Click here to learn about women’s fashions from the Summer of 1934•
Swimwear (Pathfinder Magazine, 1947) Read More »
Dusty, Peggy and Jean were just three of the co-eds that made up the six percent of American women who attended college in 1941 – and that’s all that was required of them in order for the trio to sample fashion’s latest wares and sound-off in the attached Fall fashion review. Go figure.
College Fashion (Look Magazine, 1941) Read More »
With the exception of the broad-brimmed sun hat pictured in the attached fashion editorial, you will find that women’s hats were growing smaller throughout the course of the Forties and they tended to sit farther back on the cranium, requiring hairdos that would accommodate and complement these creations.
The Sally Victor hat composed of red cherries took its inspiration directly from the bizarre, comical costumes worn by the actress Carmen Miranda. This fruit theme was typical of many post-war milliners. The six other hats in the piece were by two American designers: Lilly Dache and John-Frederics.
Click here to see what men’s summer hats were like during this period.
The Hats of 1947 (Collier’s Magazine, 1947) Read More »
One Autumn evening in 1949, New York fashion model Anna-Lee Daniels and her gay boyfriend, Henry, took it upon themselves to demonstrate just how chic ladies’ undergarments were becoming. Recognizing that the latest slips were so minimal in their design – appearing much like the dresses flappers were often seen wearing back in the day It was soon decided that the two should step out for a night on the town – with young Anna-Lee sporting the slip – just to see if anyone caught on.
The Birth of the Slip Dress (Quick Magazine, 1949) Read More »
A late-breaking news report from the fashion editors at Click Magazine announced that the pompadour hairstyle has been given the brush-off: grab your combs, girls, because parts are back in style…
During the Second World War, hair dye was not simply used by women;click here to read about the men who needed it.
Goodbye to the Pompadour (Click Magazine, 1944) Read More »
Designing women are working toward the return of the chemise dress, the raccoon coat, the slicker rain coat, the ankle bracelet, multiple chains of beads, etc. Anything they have forgotten, your imagination may safely supply.
Important in high fashion this year are the scissors skirt, long and impossibly tight, the winged collar, featuring a neckline that juts off at a terrific angle, the bat collared suit – which looks more like a cartwheel than a costume. One can happily assume that these creations will never take on the campus…. Safer predictions are that the campus co-ed will take to tweed suits, especially those trimmed in velvet…
Campus Fashions for Autumn (The Diamondback, 1949) Read More »
The shingle cut, the feather trim, the French Scissors cut or the cherub cut – no matter which you choose – a short hairstyle flatters your face…. When the American college girl first began to clip her long tresses, the general reaction was one of general horror. Now that the surprise has worn off, the various advantages of short hair become apparent: trim locks are cool, easy to take care of, smart looking and stylish.
The Short Hair of the Late Forties (The Diamondback, 1949) Read More »
