Advertising

To grammarians, a verb is the strongest part of speech, but not to radio advertisers. In a survey of 15 national radio programs, the entertainment weekly VARIETY has found that adjectives receive the most voice emphasis and the most repetition. On one program, 28 adjectives were spoken in 15 minutes.

Click here to read about how the mass-marketing techniques of the W.W. I era was used to promote KKK membership…

After the Wall Street Crash of 1929 it was generally recognized by the red-meat-eaters on Madison Avenue that the rules of the ad game had been re-written. There were far fewer dollars around than there were during the good ol’ Twenties, and what little cash remained seldom changed addresses with the same devil-may-care sense of abandon that it used to. Yet as bleak as the commercial landscape was in 1932, those hardy corner-office boys, those executives with the gray flannel ulcers remembered that they were in the optimism business and if there was a way to turn it around, they would find it.