The Great Depression

The total amount of retail trade in 1929 was approximately $50,033,850,792 in net sales, but the ten percent of chain stores did $10,771,934,034 of this trade – or twenty-one and a half percent of the total! In the miniature department store field, selling articles for nickles, dime, quarters and dollars, earning charts show an average return on capital invested in 1920 of nearly fourteen percent. In 1925, this percentage rose to twenty-five. In 1930, after trade had begun to suffer, earnings still were in excess of of thirteen percent.

This article starts out discussing that during the Great Depression communism was beginning to appeal to a small number of unlikely Americans of the country club variety; by the fifth page, however, it heats up considerably when the subject turns to the number of communists who are charged with the instruction of American youth:

Although no accurate statistics on the subject are available, surveys and various reports indicate that there are 150,000 enthusiastic, thinking young Communists in the public schools and state universities of the United States today. Not nearly that many men are enrolled in the American Army. And the figure is a minimum – some estimates place the scholastic communists at 250,000.

The favorite newspaper among American communists was THE DAILY WORKER – read about it here…

A great observer of the Washington merry-go-round, columnist Jay Franklin (1897 – 1967) pointed out in this article that there are Federal agencies entrusted with the sorts of information that, when analyzed properly, will serve both as an indicator of prosperity and of misery as they spread or recede across the land. …if one wished to know whether the people were desperate and suffering there were certain matters which would demonstrate it:

the number of evictions, the number of illegitimate births, the number of articles pawned or redeemed, the growth or decline of unnatural vice, the number of suicides. Information on these points, if currently accessible, in compact statistical form, would show whether the people were socially happy or economically satisfied.

The last report of the Bureau of Internal Revenue furnishes conclusive evidence that many of the families who were maintaining our social front during the delirious decade ending in 1930 have been reduced to incomes that are negligible… Well-worn suits, cobbled shoes and re-enforced linen is what the quondam well-dressed man of 1929 is now wearing, even when he appears at such country clubs as have managed to survive by waiving dues rather than close their doors.

The wealthy were targeted for high taxation…

Columnist George Sokolosky (1893 – 1962), writing from the road, reported that a general uneasiness had fallen across the land as a result of the economic stagnation:

Wherever I go, I am told of how many families live on the city and country. In Williamsport, Pa., a delightfully intelligent young woman explained to me how this year was different from last in that many of those who contributed to charities are now, rather quietly, taking charity.