Jeweler to the Stars (Quick Magazine, 1954)
The fabulous jewels worn by the stars in movies look like the real thing, but they are all paste. Most of this fake splendor is produced by Joan Castle Joseff of Hollywood (1912 – 2010) whose factory turns out 90 percent of the jewelry used in pictures. Sometimes an order must be filled in twenty-four hours, to avoid holding up a costly production.