The Post-War Miracle that was Volkswagen
(Pic Magazine, 1955)
Out of the smoldering ruins of Japan came the Honda factories; while Germany amazed their old enemies by rapidly beating their crematoriums into Volkswagens. Confidently managed by a fellow who only a short while before was serving as a lowly private in Hitler’s retreating army, Volkswagen quickly retooled, making the vital improvements that were necessary to compete in the global markets.
Ludwig Erhard (1897 – 1977), West Germany’s Minister of Economics between the years 1949 and 1963, once remarked that Germany was able to launch its Wirtschaftswunder (economic miracle) by implementing the principles of a market economy and laissez-fair capitalism within the framework of a semi-socialist state.
