Industrial designer Egmont Arens (1889 – 1966) wrote the attached design review covering the American cars of 1937:
“Perhaps it was just one of life’s little ironies that overtook the automobile manufacturers a year ago. In their zeal to provide what they called ‘streamlined’ design, they took the tear-drop for their model, and the results were tearful indeed – to the sales managers. For they all looked alike. The Pierce Arrow at ten thousand dollars looked like the Chevrolet at seven hundred and fifty, bigger, but not quite as up-to-date, and a General Motors car could only be distinguished from a Nash or a Plymouth by the gadgets and name plates.”
Read about the Great Depression and the U.S. auto industry…
Click here to read about Bauhaus West.
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