Flapper Magazine crowned itself the
“official organ of the national flapper’s flock”
If nothing else, these self-important words clarify for one and all that the editors took their work very seriously indeed and it was in that same spirit they gleefully went to work disemboweling a movie that they saw as anti-flapper to its very core. The film in question was Nice People (Paramount, 1922) starring Bebe Daniels and Wallace Reid. Produced by Willam C. deMille (1878 – 1955), elder brother of Cecil, the film makers were clearly intimating that “nice people” will always keep their flapper daughters in line, and that is what made the reviewer reach for her pen:
“This is one of the themes that ‘old fogies‘ usually delight in; the ‘reformation’ of the flapper… The picture is replete with pithy subtitles, such as ‘the smart girl of today removes the rouge from her lips only to kiss and make up.'”
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