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In light of the fact that The New Look sought to entirely overhaul the feminine silhouette it was quickly understood that women would need different foundation garments to complete the job. Fashion’s mantra has always been: “When nature doth deny, let art supply” – and the rocket scientists of the ladies underwear subculture did just that. The attached photo-essay from See Magazine shows three pictures of the new-fashioned under-lovelies.


Christian Dior had a good deal of trouble with people who would illegally copy his designs; click here to read about that part of fashion history.


Click here to read more 1940s articles about
Christian Dior and his “New Look”


Click here to learn about the lingerie and pajamas that had to be hand-crafted on the W.W. II American home front…




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Read The Foundation Garments that Were Needed for ”The New Look” (See Magazine, 1948) for Free
Read The Foundation Garments that Were Needed for ”The New Look” (See Magazine, 1948) for Free