Attached is an article from a 1948 issue of SEE MAGAZINE that reported on the overwhelming excitement British girls had for Christian Dior’s “New Look”.
“Weary of restraints imposed by more than a decade of war followed by the austerity program…British women have now cast aside the old look, are stampeding West End shops for the built-in New Look.”
Christian Dior had a good deal of trouble with people who would illegally copy his designs; click here to read about that part of fashion history.
When Christian Dior assumed room temperature, Yves Saint Laurent was chosen to take his place; click here to read about him.
KEY WORDS: 1947 new look in UK,50s fashion articles British,new look fashion and UK fashion history,1947 New Look in England,British girls loved the Dior New Look,European love of the new look in 1940s fashion
