Fortune
(Scribner’s Magazine, 1938)
Fortune is the world’s outstanding exponent of plush journalism. Its editors, long accustomed to prodigal expenditures, proudly talk of doing things ‘in the Fortune manner’. The Fortune manner may mean spending $12,000 on research for a single story. It means commissioning oil paintings of industrial tycoons for the sole purpose of reproduction in Fortune. It mean de luxe color gravure and high-priced writers…
