Men’s Fashion

The Dress Reform Movement
(La Nazione, 1919)

In the early parts of the 20th Century serious attention had been paid in some quarters to what was called dress reform. An article from the August 14, 1929 magazine The Nation pointed out that

The Life Extension Institute weighed the street clothing of the women in New York City last June. The clothing of the women…averaged two pounds, ten ounces, while that of the men was was eight pounds, six ounces.


The Italian Futurist Ernesto Thayaht offered his remedy for the fashion maladies of the day with the design of a one piece garment that many Americans chose to see simply as pajamas. Needless to say, it didn’t catch on.


Click here to read a 1929 article about the Dress-Reform Movement.
Click here to read an editorial about the need for reform in men’s attire.
Read about men’s fashions from 1937 and the break-through in color that had been so sorely needed.

Man and Horse and Equestrian Clothing
(Vanity Fair Magazine, 1918)

A smartly illustrated review of the the equestrian fashions for the year 1918. Various illustrated equestrian profiles are provided and brief attention is paid to the newest boots available at that time.

If you would like to read another article about men’s equestrian attire, please click here.

Equestrian Attire
(Vanity Fair Magazine 1916)

1916 was a poor year if you happened to be a German sailor off the coast of Denmark; it was a terrible year if you were in the infantry on the Somme or near Verdun but if you were an American man fond of horseback riding and you happened to have been shopping for the perfect riding suit on Madison Avenue, then OldMagazineArticles.com is quite certain that 1916 was a great year for you!

If you would like to read another article about men’s equestrian attire, please click here.

Knickers Make Their Appearance In Town
(Magazine Ad, 1919)

In our era, we don’t think it terribly odd to see someone in an art museum dressed as though they were going to go poll-vaulting standing next to someone else who is clothed as if they were intending to rope a steer. This sort of untraditional-tradition began in the twenties. The attached link will show you a magazine advertisement for men’s knickers which appeared at a time when this sort of thinking began to evolve and knickerbockers began a new life as an in-town and on-campus fashion choice. Previously, knickers were worn by young boys or strictly for men who enjoyed country sports; other examples of similar active-ware abuse in the Twenties involved the clothing of yachtsmen, hunters and tennis players. This era saw the rise of the sportswear industry.

The Side-Seam Suit
(The Stars and Stripes, 1919)

The Side-Seam suit style had it’s appeal in the early Twenties and could be found in many a magazine in the form of vests and overcoats, however the look did not survive the era and is now numbered among the Zoot Suit and Leisure Suit as one of the forgotten fads of Twentieth Century mode.

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