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Black Tuesday Stock Market Crash | 1929 stock market crash primary source article
1946, Coronet Magazine, Recent Articles, The Great Depression

The Crash (Coronet Magazine, 1946)

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This is an article about the 1929 stock market crash – it was that one major cataclysmic event that ushered in the Great Depression (1929 – 1940). It all came crashing down on October 24, 1929 – the stocks offered at the New York Stock Exchange had lost 80% of their value; the day was immediately dubbed Black Thursday by all those who experienced it. When the sun rose that morning, the U.S. unemployment estimate stood at 3%; shortly afterward it soared to a staggering 24%.

In every town families had dropped from affluence into debt…Americans were soon to find themselves in an altered world which called for new adjustments, new ideas, new habits of thought, a new order of values. The Post-War Decade had come to its close. An era had ended. The era that followed was was the polar opposite of the one that had just gone down in flames: if the Twenties are remembered for confidence and prosperity, the Thirties was a decade of insecurity and want. The attached essay was penned by a popular author who knew the era well.


Yet, regardless of the horrors of The Crash, the United States was still an enormously wealthy nation…

William F Buckley on BARRY GOLDWATER | BARRY GOLDWATER magazine article | Republican Philosophy Examined
1961, Coronet Magazine, Interviews: 1912 - 1960, Recent Articles

The Father of American Conservativism (Coronet Magazine, 1961)

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Barry Goldwater (1909 – 1998) was the Republican presidential candidate for 1964, and although he lost that contest by wide margins to Lyndon Johnson, his political philosophy has played a vital roll in shaping the direction of American conservative thought. William F. Buckley, Jr. explained why in this article.


In 1887 The New York Times reviewed the first english edition of Das Kapital by Karl Marx, click here to read it…

The WASPs (Think Magazine, 1946)
1946, Think Magazine, Women (WWII)

The WASPs (Think Magazine, 1946)

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The WASP program, for as such the Women Airforces Service Pilots became known, was begun in August, 1943. In addition to providing women fliers who could take over certain jobs and thereby release their brothers for front-line duty, the program was designed to see if women could serve as military pilots and, if so, to serve as a nucleus of an organization that could be rapidly expanded…The women who took part in the pilot program proved of great value to their country, flying almost every type of airplane used by the AAF, from the Thunderbolt fighter, to the C-54 transport, they flew enough miles to reach around the world 2,500 times at the Equator.

The WASPs were fortunate enough to have pioneering aviatrix Jacqueline Cochran (1906 – 1980) to serve at their helm.

Click here to read about the WAC truck drivers of the Second World War.

FDR, Congress and the Plan to Pack the Supreme Court (Collier's Magazine, 1947)
1947, Collier's Magazine, Supreme Court-Packing

FDR, Congress and the Plan to Pack the Supreme Court (Collier’s Magazine, 1947)

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Attached is an article by James A. Farley (1888 – 1976), who in 1933 was appointed by F.D.R. to serve as both the Postmaster General as well as the Chairman of the Democratic National Committee. During the Thirties, Farley was also FDR’s go-to-guy in all matters involving politics on Capitol Hill, and he wrote the attached article two years after Roosevelt’s death in order to explain how the Court-packing scheme was received in Congress and how his relationship with FDR soon soured.

Boss, I asked him, why didn’t you advise the senators in advance that you were sending them the Court bill?
Jim, I just couldn’t, he answered earnestly. I didn’t want to have it get to the press prematurely…

Japan Rejects the Washington Naval Treaty (Literary Digest, 1935)
1930s Military Buildup, 1935, The Literary Digest

Japan Rejects the Washington Naval Treaty (Literary Digest, 1935)

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The first successful attempt in world history to limit armaments was marked for the scrap-heap on December 31, 1936, when Hirosi Saito, the slim and smiling Japanese Ambassador to the United States, bowed himself into the State Department building in Washington last Saturday and handed to Secretary Cordell Hull a document that the world has expecting for many months – Japan’s formal denunciation of the Washington Naval Treaty.


Click here to read about FDR’s Secretary of State, Cordell Hull.

Single Syllable Product Names | Examples of Strong Brand Names
1952, Advertising, Pathfinder Magazine, Recent Articles

Why Do Detergents Have Such Wacky Names (Pathfinder Magazine, 1952)

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This column praises those brainiacs of Madison Ave who obsess over single syllable words (and sounds) in an effort to propel their client’s product to the tip-top of the profit-pantheon.

The right name can zoom a product into a commercial success. The wrong one can wreck its sales and waste the advertising dollars spent promoting it… If one day you hear of a product called ‘Heck’ or ‘Gosh’, don’t be surprised. Slang is more popular than the king’s English in product naming. Again, it’s because you use it more naturally. Newest proof of this came after the phrase ‘poof – there goes perspiration’ (a TV commercial for Stopette spray deodorant) made ‘poof’ a new American slang word.

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