1939

Articles from 1939

Technicolor
(Film Daily, 1939)

Technicolor – conceived at Boston Tech and born in a rail way car in 1917, attained its majority, properly enough, 28 years later when Dr. Herbert Thomas Kalmus, president and founder, received the 1938 Progress Award from the Society of Motion Picture Engineers at its annual convention.

The story of Technicolor begins in 1915 when Dr. Kalmus and his associates became interested in a color process. Dr. Kalmus’ task was to find a suitable name, and, a Boston Tech man himself, he combined Technique, the engineering school’s class annual, and Color and so was born Technicolor.


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Emily Post on Manners in the Movies
(Photoplay Magazine, 1939)

A 1939 magazine interview with America’s Mullah of manners, Emily Post (1872 – 1960) who was asked to give some criticism on the way etiquette is displayed on screen. She did not hold back; letting Hollywood have both barrels, La Post articulately opined about the poor choice of words the actors are required to spout, how humorously enormous so many of the living room sets always appear to be and how thoroughly inappropriate too many of the costumes are:

According to Miss Post, the worst offense committed against good manners is that of pretentiousness. She says, ‘Good manners are the outward expression of an inward grace. You can’t get them any other way. Probably that is why Shirley Temple, in that very first feature picture of hers, had charm that few can equal.’

Sometimes the mistakes Hollywood makes are not too serious, but usually they are ludicrous, and far too often they set bad examples for millions of ardent movie-goers.

Lindbergh’s Movie Contract
(Photoplay Magazine, 1939)

This article originally appeared in a well-known Hollywood fan magazine and was written by Lindbergh’s pal and business partner, Major Thomas G. Lanphier (1890 – 1972). It concerns the story of how one of the most ambitious movies of all times, starring America’s hero, Charles Lindbergh, was not made. The story goes that in 1927, the Lone Eagle signed a $1,000,000.00 Hollywood contract to make a movie about the history of aviation and would not be persuaded to do otherwise by any of his flying-peers, who all tended to believe that no good could come out of it. Slim finally saw the light and was released from his contractual obligations by non other than William Randolph Hearst (1863 – 1951):

Mr. Hearst asked no questions… He brought out the contract and tore it up in Lindbergh’s presence.
You are as much a hero to me, as to anyone else in the world…

Click here to read more articles from Photoplay Magazine.

Television with All It’s Possibilities
(Stage Magazine, 1939)

There wasn’t a single soul in 1939 would have imagined that television would be the sort of venue that would allow millions of strangers to see Tyra Banks get a breast exam, but that is the kind of institution it has become.

STAGE MAGAZINE correspondent Alan Rinehart was astonished that so much dough was being invested in such a young industry, yet he recognized that T.V. was capable of much good, but was also capable of generating the kind of banality that we’re used to.

What then, will be the entertainment value of television?…What’s to be the entertainment? Why should we tune in? Will we get more than we will on the radio?…The revolutionary idea about television is that the medium has been developed before the art. It’s as if the piano had been invented before music, or paint and canvas before drawing.

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