Here Comes Denim (Collier’s Magazine, 1942)
Nine months into the war the American fashion industry awoke to discover that one of the most sought after cottons being purchased domestically was denim.
Denim was first seen in 1853, worn by the men who panned for gold in California. When faced with hard labor, this sturdy twill had proven its worth again and again, and when the American home front recognized that there was a great deal of work to be done in the fields and factories if the war was to be won, they slipped on jeans and denim coveralls and saw the job through.
Who on Sixth Avenue could have known back then that denim would be the main-stay in American sportswear for decades to come?
A far more thorough history of blue jeans can be read here.