1943

Articles from 1943

W.W. II Button Restrictions and Button Decorations
(Click Magazine, 1943)

A well-illustrated article from the home front fashion-filled pages of Click Magazine that served to document the contradictory days when wartime button-rationing coincided with a wide-spread yen for decorating with buttons:

In a frantic bid for individuality, fad-loving women are rediscovering the decorative button. Buttons are no longer just a practical devices for holding clothes together. They pep-up simplified silhouettes and restyle dated fashions.

W.W. II Button Restrictions and Button Decorations
(Click Magazine, 1943)

A well-illustrated article from the home front fashion-filled pages of Click Magazine that served to document the contradictory days when wartime button-rationing coincided with a wide-spread yen for decorating with buttons:

In a frantic bid for individuality, fad-loving women are rediscovering the decorative button. Buttons are no longer just a practical devices for holding clothes together. They pep-up simplified silhouettes and restyle dated fashions.

W.W. II Button Restrictions and Button Decorations
(Click Magazine, 1943)

A well-illustrated article from the home front fashion-filled pages of Click Magazine that served to document the contradictory days when wartime button-rationing coincided with a wide-spread yen for decorating with buttons:

In a frantic bid for individuality, fad-loving women are rediscovering the decorative button. Buttons are no longer just a practical devices for holding clothes together. They pep-up simplified silhouettes and restyle dated fashions.

W.W. II Button Restrictions and Button Decorations
(Click Magazine, 1943)

A well-illustrated article from the home front fashion-filled pages of Click Magazine that served to document the contradictory days when wartime button-rationing coincided with a wide-spread yen for decorating with buttons:

In a frantic bid for individuality, fad-loving women are rediscovering the decorative button. Buttons are no longer just a practical devices for holding clothes together. They pep-up simplified silhouettes and restyle dated fashions.

W.W. II Button Restrictions and Button Decorations
(Click Magazine, 1943)

A well-illustrated article from the home front fashion-filled pages of Click Magazine that served to document the contradictory days when wartime button-rationing coincided with a wide-spread yen for decorating with buttons:

In a frantic bid for individuality, fad-loving women are rediscovering the decorative button. Buttons are no longer just a practical devices for holding clothes together. They pep-up simplified silhouettes and restyle dated fashions.

W.W. II Button Restrictions and Button Decorations
(Click Magazine, 1943)

A well-illustrated article from the home front fashion-filled pages of Click Magazine that served to document the contradictory days when wartime button-rationing coincided with a wide-spread yen for decorating with buttons:

In a frantic bid for individuality, fad-loving women are rediscovering the decorative button. Buttons are no longer just a practical devices for holding clothes together. They pep-up simplified silhouettes and restyle dated fashions.

That Slim Wartime Silhouette
(Click Magazine, 1943)

Five fashion photographs and a few words on the government-approved look for the autumn of 1943. The wartime fashion news for 1943 was apparel order L-85 that had been issued by the War Production Board in order to conserve material for victory.


To read another article about 1940s fashions and the hardships of fabric rationing, click here. Click here to read about the fashion silhouette of the early Fifties.

The Grumman Hellcat
(Collier’s Magazine, 1943)

An enthusiastic piece that informed the folks on the home front that the days of the Japanese Zero were numbered:

Hellcat, daughter of battle, answers all the prayers of Navy pilots. She’s a low-winged Navy fighter; F6F, the Navy’s newest and the world’s best…F6F is a ship that can fight the Jap Zero on the Zero’s own terms, a plane that can stand up and slug, that can bore in with those terrible body blows.

Life in W.W. II Germany
(Collier’s, 1943)

This Collier’s article clearly illustrated the gloom that hung over the German home front of 1943:

Nobody escapes war service in Germany. Children serve in air-raid squads; women work very hard…The black market flourishes everywhere. More fats are required, as are fruits and vegetables, for the people’s strength is declining. A report I have seen of Health Minister Conti shows that the mortality rate for some diseases rose 49 percent in 1941 – 1942.


Click here to read about the dating history of Adolf Hitler.

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