Black Tie, Please (Collier’s Magazine, 1947)
One evening in 1947, Henry L. Jackson, co-founder of Esquire Magazine, realized that his magazine alone was not sufficient enough in circulation for passing the word along to his fellows that the rules for men’s evening wear were rapidly being rewritten; knowing full-well that Collier’s was one of the preeminent American magazines of its day, he no-doubt must have pleaded the urgency of his case to their editors and, in so doing, saved the collective faces of the homo Americanus once more! We’re delighted that he did so, because now you will have a more thorough understanding as to how you might have dressed had you lived in post-war America.