1954

Articles from 1954

‘The Japanese Try Western Ways”
(Weekly News Review, 1954)

There’s a ‘New Look‘ in Japan. It’s come about in the years since World War II and is largely due the result of Western influence brought about by the presence of American soldiers…More and more women are dressing in American-style clothing, although they still prefer the kimono as evening dress. Girls now are given the same education as boys. There is a new school system with grade schools, high schools and colleges modeled somewhat on the American pattern…


Some of the allure attached to the West was a result of theses guys…

America Responded When Dior Marginalized the Bust Line…
(Tempo Magazine, 1954)

Christian Dior, the Frenchman who covered up women’s legs with his post-war ‘New Look’, has now decided that the female bosom must go. In fact, if Dior has his way, the feminine figure itself will go – the bust flattened to the backbone, the wasp-waist a thing of the past, the fair curve destined to be replaced by the washboard look of the 20s.

Marilyn Monroe Sings
(Collier’s Magazine, 1954)

To Marilyn Monroe, currently the nation’s favorite daydream, a trophy won is only a prelude to shinier trophies to come. She learned to act and she learned to dance. Now she is learning to sing…’The Monroe’ has taken up vocalizing in a big way, and critics are saying her voice is as arresting as her personality.

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Golf Gets Easier…
(People Today, 1954)

The Golfmobile provides an ideal solution for two new golfing problems: a growing shortage of caddies and a crop of time-pressed golf lovers, headed by President Eisenhower, who frequently uses a Golfmobile to cut playing time in half.

The Tamarisk Country Club in Palm Springs, California was one of the first to employ a fleet of the ‘bugs’ and now many courses throughout the country are doing the same.

Licorice
(Coronet Magazine, 1954)

Licorice – it ain’t just for watching movies any more because in the mid-to-late Forties scientists [had] found that there is a black magic in licorice, a versatile chemical which is already playing a considerable part in your life. Licorice has been harnessed as a fire retardant, weather insulation, medicine and a moisturizer for a few agriculture products. The ancient Egyptians were the first to discover it and they recognized its benefits from the start.

Jeweler to the Stars
(Quick Magazine, 1954)

The fabulous jewels worn by the stars in movies look like the real thing, but they are all paste. Most of this fake splendor is produced by Joan Castle Joseff of Hollywood (1912 – 2010) whose factory turns out 90 percent of the jewelry used in pictures. Sometimes an order must be filled in twenty-four hours, to avoid holding up a costly production.

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