Click Magazine

Articles from Click Magazine

W.W. II Button Restrictions and Button Decorations
(Click Magazine, 1943)

A well-illustrated article from the home front fashion-filled pages of Click Magazine that served to document the contradictory days when wartime button-rationing coincided with a wide-spread yen for decorating with buttons:

In a frantic bid for individuality, fad-loving women are rediscovering the decorative button. Buttons are no longer just a practical devices for holding clothes together. They pep-up simplified silhouettes and restyle dated fashions.

W.W. II Button Restrictions and Button Decorations
(Click Magazine, 1943)

A well-illustrated article from the home front fashion-filled pages of Click Magazine that served to document the contradictory days when wartime button-rationing coincided with a wide-spread yen for decorating with buttons:

In a frantic bid for individuality, fad-loving women are rediscovering the decorative button. Buttons are no longer just a practical devices for holding clothes together. They pep-up simplified silhouettes and restyle dated fashions.

W.W. II Button Restrictions and Button Decorations
(Click Magazine, 1943)

A well-illustrated article from the home front fashion-filled pages of Click Magazine that served to document the contradictory days when wartime button-rationing coincided with a wide-spread yen for decorating with buttons:

In a frantic bid for individuality, fad-loving women are rediscovering the decorative button. Buttons are no longer just a practical devices for holding clothes together. They pep-up simplified silhouettes and restyle dated fashions.

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W.W. II Button Restrictions and Button Decorations
(Click Magazine, 1943)

A well-illustrated article from the home front fashion-filled pages of Click Magazine that served to document the contradictory days when wartime button-rationing coincided with a wide-spread yen for decorating with buttons:

In a frantic bid for individuality, fad-loving women are rediscovering the decorative button. Buttons are no longer just a practical devices for holding clothes together. They pep-up simplified silhouettes and restyle dated fashions.

John Frederics and the Hats for the Fall
(Click Magazine, 1942)

Here is a an Elizabeth Hawes (1903 – 1971) fashion review covering some of the hats for the autumn of 1942. They were all the creations of John-Frederics (1902 – 1993) – some are simply fantastical while others are a tad less dramatic, but not lacking in style.


Click here to read about the hats of 1947.

That Slim Wartime Silhouette
(Click Magazine, 1943)

Five fashion photographs and a few words on the government-approved look for the autumn of 1943. The wartime fashion news for 1943 was apparel order L-85 that had been issued by the War Production Board in order to conserve material for victory.


To read another article about 1940s fashions and the hardships of fabric rationing, click here. Click here to read about the fashion silhouette of the early Fifties.

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Home Front Lingerie
(Click Magazine, 1944)

Here is a small article, illustrated with five fashion images, about the types of intimate apparel and pajamas that were available to the home-sewing girls on the W.W. II American home front.


Click here to learn about the under garments that had to be worn to pull-off the New Look

Veronica Lake
(Click Magazine, 1944)

The attached magazine article is a profile of Veronica Lake (1922 – 1973) who was characterized in this column as an artist at making enemies.:

One of the most acute problems in Hollywood is Veronica Lake. Where, and at what precise moment her time-bomb mind will explode with some deviation from what studio bosses consider normal is an ever-present question. Hence, the grapevine of the movie industry always hums with rumors that unless Miss Lake ‘behaves’, she will no longer be tolerated, but cast into oblivion.


Her response was eloquent.

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Hollywood Stars in the USO
(Click Magazine, 1944)

Attached is a 1944 article from CLICK MAGAZINE about the touring performers of the U.S.O. during the Second World War. Illustrated with eight photographs picturing many of the most devoted and well-loved of the Hollywood entertainers (Bob Hope, Martha Raye, Al Jolson, Jack Benny, Wini Shaw) the article, by celebrated newspaper critic Leonard Lyons, goes into some detail as to the deep sense of gratitude these show people felt and how happy they were to give some measure of payback. It was estimated that the U.S.O. performed 293,738 shows by the time the war reached an end.

The Plan For Post-War Revenge
(Click Magazine, 1944)

This snippet that appeared in Click Magazine during the early months of 1944 supports the argument posed by journalist Gerard Williams and the investigators on the program Hunting Hitler. It stated that a Nazi insider had defected to London where he informed British intelligence of a Nazi plan to launch a third world war from the confines of, it was assumed, another country.

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American Nazis
(Click Magazine, 1938)

As you can see by glancing at some of the other articles on this page, the Italians and Germans were not the only nations to cultivate a taste for fascism; a franchise office was opened in the United States in the mid-Thirties. This article is essentially a photo-essay consisting of twenty-six images and a brief explanation regarding the American Nazi movement that once existed in New Jersey:


The pictures on these pages were not made in Germany. They may look like accurate shots of a foreign political movement, which they are, but they were made right here in these United States. Almost coincidentally with Hitler’s assumption of power in the Reich, our free democracy began to feel the long paw of Nazi propaganda…


Read about the American reporter who became a Nazi…

Click here to read about an admired American hero who was also attracted to fascist theology.

Surfing: The New Thing
(Click Magazine, 1941)

When you examine the 14 images in the attached article about California surfing in the Forties you’re quite likely to come away believing that the stale surfing comedy Beach Blanket Bingostyle=border:none was actually intended to be an anthropological documentary depicting a long lost Anglo-Saxon culture. Minus the bikinis, Frankie and Annette the pictures seem like production stills from the MGM archive; long boards do indeed rule, silly hats are evident and you might be surprised to see that bongo-drums were indeed pounded at the prerequisite evening bonfire, as well.

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A 1940s Tour of Manhattan
(Click Magazine, 1940)

A black and white photo-essay of a New York that is gone with the wind, written in that wonderfully irreverent slang-heavy patois so reminiscent of the movies of that era. We posted this piece to please that New York archivist in all of you: you will see images of the watering holes preferred by the high and the low, the museums, Fifth Ave., Harlem, and the Fulton Fish Market.


Click here to see another 1930s photo-essay…

The Hollywood Offerings from Late 1944
(Click Magazine, 1944)

During the last month of 1944 the Yankee movie-goers had a choice of ten new releases to choose from, here are four titles:


Laura, starring Clifton Webb,

I’ll Be Seeing You, starring Joseph Cotton and Ginger Rogers

The Doughgirls, starring Jane Wyman and Ann Sheridan

Mrs. Parkington, starring Walter Pidgeon and Greer Garson

Each review is illustrated with thumbnail images of the ten films.

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