The Sears & Roebuck Catalog

Articles from The Sears & Roebuck Catalog

Flight Clothing for Aviators (Sears and Roebuck, 1918)

The inability of the Sears & Roebuck Company to understand the nature of early aviation was made manifest by the fact that the first pilots used to wear horse-back riding clothes before taking to the skies.

Attached, you will find two pages from the Sears Military Equipment Catalog of 1918, pictured are flight-clothing items offered for military or private purchase.

The Shirt (Sears and Roebuck, 1918)

This illustration depicts the U.S. Army olive drab flannel pull-over shirt that was first issued to U.S. enlisted men in 1912. This pull-over shirt was was produced for the Army up until 1934, when the full button-front shirt was issued.

Clothing for Aviators (Sears and Roebuck, 1918)

Two pages from the Sears Military Equipment catalog of 1918; these were flight-clothing items offered for military or private purchase during a time when aviation was oddly saturated with equestrian pretensions.

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