A few words that anticipated fashion’s offerings for the Spring of 1950:
This Spring is predicted to bring a completely new point of view to the clothes-conscious American woman… Although the boyish figure of the 20s will not return as pronounced, the trend seems to be toward narrow shoulders with heavy exaggerated lines above the waist and slimness below.
At the time this article appeared on the pages of COLLIER’S MAGAZINE, the Fashion Group was already over twenty years old and in need of more office space.
Established in 1928 by the crowned-heads of the American fashion industry, it was decided that the dominate fashionistas ‘needed a forum, a stage, or a force to express and enhance a widening awareness of the American fashion business and of women’s roles in that business. This article points out that there were present in that room on that historic day a smattering of women who toiled in the vineyards as fashion journalists and collectively it was understood that the two groups very much relied upon each other.
The Fashion Group was established in order to:
judge trends by watching sales figures, which indicate which fashions are on the wane and which are gaining favor. They travel around to see what we do, and therefore, what we need.
Today, the Fashion Group has offices in every major American city as well as branches in the fashion capitols of Europe, South America and Asia.
A quick read for costumers and historians regarding the fashion dos and don’ts on the matter of men’s ready-made clothes from 1914.
Widely remembered as the best dressed man of the Nineteenth Century, Beau Brummell, (né George Bryan Brummell 1778 – 1840), set the standard for male sartorial splendor and as a result, his name
liveth ever more.
The attached men’s fashion article was written at a time when American leisure wear was going through it’s birth pangs and slovenly attire was on the rise all over the fruited plain; it was thoroughly appropriate for the editors of GENTRY MAGAZINE to print this article which not only examined the clothing philosophy of the Beau but also paid heed as to which actors portrayed him on screen (oddly, there was no mention made whatever as to who the various costume designers were).
He dressed simply, without ornamentation. What was it then that set him apart so ostentatiously from the crowd? What made him the best dressed man of the century? The answer lies not, as history has decided, in his clothes. It lay entirely in the way he wore them.
This is a fun read covering the all too short reign of the dandy
An article about Beau Brummell can be read HERE
The Forties and Fifties were indeed the infancy of the model/actress era; one of the first slashies, Lauren Bacall (b. 1924) was buried in 2014.
A collection of twelve fashion illustrations depicting the variety of sleeve treatments available during the winter of 1921. Some of the details offered were created by the House of Worth, Captain Molyneux, Martial et Armand and Madeleine and Madeleine.
A chart produced by the editors of MEN’S WEAR MAGAZINE indicating the best-selling colored wool used in men’s suits spanning the years 1935 through 1950.
The pointy-headed soothsayers who attempt to predict which colors men would buy were very surprised to find that in the aftermath of World War II, American men were quite eager to buy browns and khaki-colored suiting after all.
On the matter of the American fashion designer Adele Simpson (1904 – 1995), it must be remembered that she was a prominent player in American fashion for many decades; a woman who had been awarded both a Coty Award (1949) as well as a Neiman Marcus Award (1946). Her creations were highly sought after by the crowned heads of both Europe and Hollywood.
Click here to read about wartime fabric rationing in the 1940s.
During the course of the past 63 years the triumphs of The Institute of Reconstructive Plastic Surgery have been many and myriad. Established in New York in 1951, the organization was originally called The Society for the Rehabilitation of the Facially Disfigured, and they have been the pioneers in the art of tissue transplants and the aesthetic surgery movement in general.
The attached article was first seen on the pages of a 1959 issue CORONET MAGAZINE and it recalls many of their earliest achievements.
During the course of the past 63 years the triumphs of The Institute of Reconstructive Plastic Surgery have been many and myriad. Established in New York in 1951, the organization was originally called The Society for the Rehabilitation of the Facially Disfigured, and they have been the pioneers in the art of tissue transplants and the aesthetic surgery movement in general.
The attached article was first seen on the pages of a 1959 issue CORONET MAGAZINE and it recalls many of their earliest achievements.
The fashionable gowns will be one of two extremes: pencil slim or big skirted like a puff ball. Whatever its cut, its color may be anything from soft dove grey to something called satan red. Fabrics are rich and lustrous, particularly the nontarnishable metallic materials. Newest is aluminum, colored gold or silver and woven into lame or onto rayon or even wool in gleaming designs.
By the time these images in American VOGUE hit the streets, the fashion house of Paul Poiret (1879 – 1944) was very much on the decline. Following the close of the First World War the designer was never able to regain his pre-1914 status. With the restlessness of the Twenties came the demand for a new mood in fashion and Coco Channel (1883 – 1971) became the new champion of Paris Fashion. Poiret closed his doors ten years after these photos were printed.
Illustrated with three nifty black and white fashion illustrations, this critic lays it all on the line as to what the most exciting part of ladies fashions will be for the summer of 1934 – there is much talk of the Paris offerings from Marcelle Dormoy, hats by Tappe and smocks by Muriel King. However, no other fashionable bauble attracts her attention more than the concept of the net dress:
The thing that everyone is going for now is net and, when you see that new net dresses, it is pretty hard to understand why this frivolous fabric was forgotten so long. It is being made into dresses and jacket dresses which are called cafe clothes; street-length skirts and crisp, starchy necklines and usually, short sleeves, each with its individual brand of ingenuity.
Click here to read an article about the nature of adultery.
The unknown author of this article believed deeply that the Paris fashions of 1913 were very much in keeping with the grand traditions established and maintained by that city since the eighteenth century. This critic was very impressed with the recent work of Paul Poiret
The old flesh sculptor himself, Donald Loomis, late Physical Director for MGM Studios, let loose with some 1930s tips as to how he was able to make all those movie stars look so utterly fabulous – some are quite useful (some are pathetic).
Symmetry is the objective of Hollywood body sculptors. For bust-reduction, Loomis has a simple formula: Jump up and down with no support. Exercise in which the arms are forced backward and forward horizontally are used to develop the upper chest…
Click here to read an article about the demise of a popular 1940s hairstyle.
These images, as well as the headline, were from a paid avertisement for a fashionable fifth avenue shop that had originally appeared in a chic Conde Nast magazine.
The slobs who run this website are a slovenly lot, so don’t take our word for it – but we believe this hooded turtleneck sweater that showed up on fashion’s catwalks during the fall of 1952 to have been the proverbial bees knees!
