The Streamlining of Cars (Creative Art Magazine, 1936)
Industrial designer Egmont Arens (1889 – 1966) wrote the attached design review covering the American cars of 1937:
Perhaps it was just one of life’s little ironies that overtook the automobile manufacturers a year ago. In their zeal to provide what they called ‘streamlined’ design, they took the tear-drop for their model, and the results were tearful indeed – to the sales managers. For they all looked alike…
The word ‘Streamlining’ got everybody a little confused, I am afraid, and off the track. Here was a term out of aerodynamics, invented to describe a solid shape that moves easily through fluid mediums, as the wings and fuselage of an airplane. The human eye responded gratefully to the flow of line prescribed by the laws of physics, and thus streamlining became synonymous with modern beauty. Industrial designers sprang up at every hand, and their main business was ‘streamlining’.