Top Model Jinks Falkenburg
(Click Magazine, 1940)
In the Sixties the most popular fashion model was Twiggy (né Lesley Hornby, b. 1949), and in the Fifties the top model was Suzy Parker (1932 – 2003: truly the first Super Model). But in the 1940s the honor went to Jinx Falkenburg (1919 – 2003).
The 1940’s was the decade in which the advertising world began to gaze more favorably upon photographers rather than illustrators, who had long held the prominent place since printers ink was first invented. During the earliest days of her career Falkenburg’s likeness was often painted until the her bookings with photographers quickly picked up. She was the firstMiss Rheingold (appointed, not elected), she appeared in movies, entertained the troops and when she stood before the cameras she was paid all of $25.00 an hour (the term super Model wouldn’t come about until the Seventies).
The attached photo essay will give you some more information.
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