Without a doubt, the strongest impulse to buy the earliest televisions came from sports fans. The deep lust in their hearts to witness their favorite sporting events as it happened, free of a bar tab, was a strong one – and the television industry loved them right back. This glorious trifecta consisting of viewers, TV networks and team owners not only altered the way America watched sports, it totally transformed sports itself. Author Steven D. Stark put it nicely in his book Glued to the Set (1997):
Television has changed the sports landscape — changing everything from the salaries, number of teams, and color of uniforms, to the way that fans conceive of sports and athletes alike,