Fashion

Theatre Hats by Lilly Daché (Quick Magazine, 1949)

Lilly Daché (1898 – 1989) was the most famous milliner of her era; before retiring in the late Sixties (when hats were finally shown the door) she had accomplished much in the realm of fashion – designing dresses, lingerie, gloves, bags, jewelry and hostess gowns. While in league with the Hollywood costume designer Travis Banton, her lids adorned many of the craniums of the most glamorous women ever to grace a movie screen.

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Men’s Straw Hats from the Early Forties (From a 1941 Magazine Ad)

Attached are pictured six straw hats from a 1941 color ad promoting the Stetson Straws that appeared on the glossy pages of one of the more bourgeois American magazines just seven and a half months prior to the day when the bombs fell on Pearl Harbor and the bad-old days of World War II kicked-in for that rare breed of man known as homo-Americanus.


There can be no doubt that the fun-loving fashion-fan who was pictured sporting these organic chapeaus would soon find himself wearing one of Uncle Sam’s over-laundered denim stitch-brims, peeling potatoes and remembering wistfully the day that this ad was shot.

We hope he survived the carnage.

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Wool of the 1940s (Click Magazine, 1945)

The attached 1945 article was intended to serve as a suit-buying-guide for all those young men who were in the throes of trading in their military uniforms for civilian attire.


The one kind of wool that is not discussed in this article is worsted: this was the wool that was specifically reserved for the uniforms of the U.S. military (enough to outfit 12 million souls) and there wasn’t a single thread of it that could be purchased on the civilian market.

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Vera Maxwell and Claire McCardell (Quick Magazine, 1952)

From the Great Minds Think Alike Department came this small piece about two American sportswear designers, Claire McCardell and Vera Maxwell and their admirable approach in creating a light weather coat that served to both keep women warm in springtime gales, yet accommodate the full, billowing skirts that complemented their feminine forms (as well as the hip padding that accompanied many skirts of the Fifties).

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The Milliner’s Collaboration (Collier’s Magazine, 1951)

In 1951 the finest minds in American millinery were asked to put their collective craniums together and design some hats; each brought something unique to the table – the most humorous design element that appeared in each hat included a telephone!

Collaborators in the struggle to produce a taller plume, a more involved bird’s nest, are the hat designer’s – to whom carrots and cornstalks, bean bean pods and bumper-shoots are all perfectly acceptable decorations for the head.

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Tango Fashions (Vanity Fair Magazine, 1913)

The urgent word from Belle Époque Paris on the matter of proper Tango gowns was published in this 1913 article and accompanied by seven illustrations.

What shall you wear to the Tango Teas? Let me whisper to you a secret, only to be revealed when it is found out, my dear, there is no Tango in America, or, at least in New York. But it is quite different in Paris and it is for Paris and the Tango that the French dance frocks are made.


Click here to read about feminine conversations overheard in the best New York nightclubs of 1937.

Tango Fashions (Vanity Fair Magazine, 1913) Read More »