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Styling the Fifties (Gentry Magazine, 1956)

A one page essay by automobile-stylist William H. Graves, a former Vice President and Director of Engineering at the Studebaker-Packard Corporation.

Two years ago a new product philosophy was approved at Packard which gave the engineering department a green light that had not been on since 1935. This enabled us to set up a program to style future cars for the luxury field…The Packard program was launched in October, 1952, with the formation of a new styling group of young men, whose average age was 28. An advanced design section and a special section to experiment with plastics as a possible material for both parts and dies were established.

Click here to read the obituary of J.M. Studebaker.

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