New Outlook Magazine

Articles from New Outlook Magazine

‘Nobody Starves” (New Outlook Magazine, 1934)

This article attempted to explain to that portion of the reading public fortunate enough to have jobs, just how the county relief programs worked and what was provided to the subscribers. The journalist did not weigh-in as to whether she approved or disapproved of the program but sought to explain that in places like the Mid-West, where houses outnumbered apartment buildings, allowances for such possessions were made. In the congested cities of the East it might be expected that the family car be sold prior to receiving relief funds, but in the states where distances were greater subscribers were permitted to hold on to their cars.

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Manchukuo (New Outlook Magazine, 1932)

This article heralds the creation of a new nation – the short lived puppet state of Manchukuo. Carved out of portions of Japanese-occupied Manchuria in 1932, the country was created by Imperial Japan in order to serve as an industrial province from which they could continue their military adventures in China. A good deal of column space pertains to a silver tongued Japanese Foreign Minister named Count Uchida Kōsai (1865 – 1936) and how he attempted to justify Manchukuo before the outraged members of the League of Nations – when the League declared that Manchuria was Chinese, Uchida withdrew Japan from membership in the League..

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How Poor Was America? (New Outlook Magazine, 1933)

Economist Robert R. Doane (1889 – 1961) presented numerous charts and figures amassed between 1929 through 1932 to argue that America was still a wealthy nation despite the destruction wrought by the Great Depression:

In 1929 the United States held 44.6 percent of the total wealth of the world. In 1932 that proportion has increased to almost 50 percent. We still have half the banking-power of the world. We still have half the income. In all of the items of economic importance and efficiency, the United States still stands supreme.

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The Case For Social Studies (New Outlook Magazine, 1933)

Although the author of this article, educator Cedric Fowler, does not offer a name for the subject he is proposing, it will not take you very long to recognize it as social studies. Fowler argued that the text books available at that time were more suited to the Nineteenth Century than the tumultuous Thirties, ignoring all the various hot topics of the day that would have made subjects such as history, geography and civics come alive for those students who were enrolled at the time of the Great Depression.

Life has become more complex for young Americans since the time of their fathers and grandfathers, and educational method has become more complex and more comprehensive with it… The work of Dewey, Thorndike and a score of other authorities has liberated the schoolroom from its stuffy atmosphere, has made it possible for it to become an ante-room to adult life.

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The Chain Store Problem (New Outlook Magazine, 1933)

The total amount of retail trade in 1929 was approximately $50,033,850,792 in net sales, but the ten percent of chain stores did $10,771,934,034 of this trade – or twenty-one and a half percent of the total! In the miniature department store field, selling articles for nickles, dime, quarters and dollars, earning charts show an average return on capital invested in 1920 of nearly fourteen percent. In 1925, this percentage rose to twenty-five. In 1930, after trade had begun to suffer, earnings still were in excess of of thirteen percent.

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Unlikely Communists & Red Teachers (New Outlook Magazine, 1934)

This article starts out discussing that during the Great Depression communism was beginning to appeal to a small number of unlikely Americans of the country club variety; by the fifth page, however, it heats up considerably when the subject turns to the number of communists who are charged with the instruction of American youth:

Although no accurate statistics on the subject are available, surveys and various reports indicate that there are 150,000 enthusiastic, thinking young Communists in the public schools and state universities of the United States today. Not nearly that many men are enrolled in the American Army. And the figure is a minimum – some estimates place the scholastic communists at 250,000.


The favorite newspaper among American communists was THE DAILY WORKERread about it here…

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Establishing A Misery Index (New Outlook Magazine, 1933)

A great observer of the Washington merry-go-round, columnist Jay Franklin (1897 – 1967) pointed out in this article that there are Federal agencies entrusted with the sorts of information that, when analyzed properly, will serve both as an indicator of prosperity and of misery as they spread or recede across the land. …if one wished to know whether the people were desperate and suffering there were certain matters which would demonstrate it:

the number of evictions, the number of illegitimate births, the number of articles pawned or redeemed, the growth or decline of unnatural vice, the number of suicides. Information on these points, if currently accessible, in compact statistical form, would show whether the people were socially happy or economically satisfied.

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The Formerly Rich (New Outlook Magazine, 1933)

The last report of the Bureau of Internal Revenue furnishes conclusive evidence that many of the families who were maintaining our social front during the delirious decade ending in 1930 have been reduced to incomes that are negligible… Well-worn suits, cobbled shoes and re-enforced linen is what the quondam well-dressed man of 1929 is now wearing, even when he appears at such country clubs as have managed to survive by waiving dues rather than close their doors.


The wealthy were targeted for high taxation…

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The Temper of the Times (New Outlook Magazine, 1933)

Columnist George Sokolosky (1893 – 1962), writing from the road, reported that a general uneasiness had fallen across the land as a result of the economic stagnation:

Wherever I go, I am told of how many families live on the city and country. In Williamsport, Pa., a delightfully intelligent young woman explained to me how this year was different from last in that many of those who contributed to charities are now, rather quietly, taking charity.

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