Cosmetics

Read Our Old Beauty Magazine Articles on the History of Makeup. This Site Has Great Information from old Magazine Articles on 50s Beauty.

1940s Makeup and W.W. II (Click Magazine, 1942)

Illustrated with thirteen pictures of the most popular U.S. makeup products used throughout the Forties, this article provides a fascinating look at how World War II effected the American cosmetic industry and how that same industry benefited the American war effort.


The U.S. cosmetics industry was effected in many ways, read the article and find out.


Click here to read a 1954 article about Marilyn Monroe.

1940s Makeup and W.W. II (Click Magazine, 1942) Read More »

The First Celebrity Hairdresser (Coronet Magazine, 1955)

This article tells the story of a certain Antoni Cierplikowski – better known as Antoine of Paris (1884 – 1976). He was the premiere hairdresser throughout much of the last century and his illustrious client list included many names that you would recognize. Yet, to simply write the man off as a celebrity hairstylist is to ignore his myriad innovations:


• Antoine was the creator of the Bob.

• He created the Perm.

• He was the first to tint gray hair to blue.

• He was the first to apply a lacquer to hair as a fixative.

• Antoine was the first to tinge isolated elements within a hairdo blond as a streaked highlight.

The First Celebrity Hairdresser (Coronet Magazine, 1955) Read More »

Beauty in the Congo (Click Magazine, 1938)

Fashions these days are simply fraught with Third World influences such as tattoos and piercings and there is no reason to suspect that fashion’s dictators might one day soon decide that the elegant life is best lived with a cone-shaped head. The attached fashion article is illustrated with three pictures of the mode-conscious Manbetu tribe of Northeaster Africa who live life large as the African Longheads.

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Beauty as Duty: A Victorian Appreciation (Manners, Culture and Dress, 1870)

The thought that one’s appearance should never be a burden for others is not entirely a Victorian concept, it was more than likely borrowed from the Greeks:

It is every woman’s duty to make herself as beautiful as possible;and no less the duty of every man to make himself pleasing in appearance. The duty of looking well is one we owe not only to ourselves, but to others as well.

Click here to read about physical perfection during the Golden Age of Hollywood.

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Timeless Advice Regarding Skin Care (McCall’s Magazine, 1920)

Some tend to think that 1920s concepts concerning skin care are very different from our own – and in many cases they would be absolutely right; that is why we were so charmed to stumble upon this 1920 article written by the Broadway actress Suzanne Sheldon. The actress emphasizes 6 to 8 glasses of water each day, a sensible exercise regimen and washing the face each evening.

Timeless Advice Regarding Skin Care (McCall’s Magazine, 1920) Read More »

Helena Rubenstein on Youth, Beauty and Commerce (The American Magazine, 1922)

Prior to the creation of cosmetic surgery, with odd procedures like tummy tucks and butt lifts, there was Helena Rubenstein (1871 – 1965), who had a long and stunning career in the cosmetic business and who is remembered for once having said:

There are no ugly women, only lazy ones.

In this interesting 1922 interview, the matron saint of cosmetics made some very bright remarks on the issue of beauty, glamor and vanity.

Helena Rubenstein on Youth, Beauty and Commerce (The American Magazine, 1922) Read More »

The Old Hollywood Way to Physical Perfection (Literary Digest, 1937)

The old flesh sculptor himself, Donald Loomis, late Physical Director for MGM Studios, let loose with some 1930s tips as to how he was able to make all those movie stars look so utterly fabulous – some are quite useful (some are pathetic).

Symmetry is the objective of Hollywood body sculptors. For bust-reduction, Loomis has a simple formula: Jump up and down with no support. Exercise in which the arms are forced backward and forward horizontally are used to develop the upper chest…


Click here to read an article about the demise of a popular 1940s hairstyle.

The Old Hollywood Way to Physical Perfection (Literary Digest, 1937) Read More »