A Most Memorable Jingle (PM Tabloid, 1940)
Coca-Cola may be the real thing, but in 1940 Pepsi had launched the ad that made Madison Avenue sit up and realize the true power of radio advertising. It was the famous radio jingle that we still hear today in every play, movie and TV show wishing to create the perfect Forties atmosphere – you know the one: Pepsi Cola hits the spot, etc., etc., etc. A real toe-tapper. The attached article will clue you-in to it’s significance.
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