Fashion

Equestrian Attire (Vanity Fair Magazine 1916)

1916 was a poor year if you happened to be a German sailor off the coast of Denmark; it was a terrible year if you were in the infantry on the Somme or near Verdun but if you were an American man fond of horseback riding and you happened to have been shopping for the perfect riding suit on Madison Avenue, then OldMagazineArticles.com is quite certain that 1916 was a great year for you!

If you would like to read another article about men’s equestrian attire, please click here.

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Knickers Make Their Appearance In Town (Magazine Ad, 1919)

In our era, we don’t think it terribly odd to see someone in an art museum dressed as though they were going to go poll-vaulting standing next to someone else who is clothed as if they were intending to rope a steer. This sort of untraditional-tradition began in the twenties. The attached link will show you a magazine advertisement for men’s knickers which appeared at a time when this sort of thinking began to evolve and knickerbockers began a new life as an in-town and on-campus fashion choice. Previously, knickers were worn by young boys or strictly for men who enjoyed country sports; other examples of similar active-ware abuse in the Twenties involved the clothing of yachtsmen, hunters and tennis players. This era saw the rise of the sportswear industry.

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The Shirt Tuck (Magazine Advertisement, 1921)

There is no doubt about the fact that in the 1920s, there lived a great number of men who left the world a far richer place for their having walked the earth when they did; fellows like Pablo Picasso and Bertrand Russel, to name only two. The shallow editors at OldMagazineArticles.com think that is all just ducky, but what we really want to know is how did these men keep their shirts tucked in? How could such fellows as these look so presentable when so many men before them have failed?

We did some digging around and this is what we discovered…

The Shirt Tuck (Magazine Advertisement, 1921) Read More »

A Jihad on Menswear (Click Magazine, 1941)

With her characteristic disregard for the unreasonable mandates of the prevailing fashion police hanging out for all to see, Elizabeth Hawes (1903 – 1971) scoffed with the deepest irreverence at the males of the species for being so thoughtless and blind in matters sartorial. Pointing out that men, who she compared to mice, don’t have to wear ties, hats, heavy leather shoes or anything else that makes them uncomfortable, but do so purposelessly and out of fear…


Click here to read a 1929 article about the Dress-Reform Movement.

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Fashion Designers Colide wth Hollywood Designers… (Click Magazine, 1938)

This is an historic article that introduced the fashion era that we still reside in today.


The attached article from 1938 heralded a new day in the fashion industry where fashion magazines would no longer be relied upon to set the trends in clothing; henceforth, that roll would largely be played by movie actresses in far-off Hollywood:

The greatest fashion influence in America, stylists sadly lament, is the much-photographed, much-glamorized and much-imitated Movie Queen. What she wears is news, eagerly copied, by girls all over the country who want to look like Joan Crawford and Myrna Loy.

The primary bone of contention that the East Coast fashionistas found most objectionable was the fact that movie stars are Californians, and Californians will always prefer comfort over glamor.

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Men’s Undergarments: 1921 (Magazine Advertisement, 1921)

Attached is an illustrated magazine advertisement from a polite, middle class American periodical which depicts two trim bucks in the full flower of youth wearing their under-lovelies so that all the internet gawkers can get a sense of how wildly uncomfortable men’s underwear used to be.

Click here to read about the introduction of the T shirt to the world of fashion.

Men’s Undergarments: 1921 (Magazine Advertisement, 1921) Read More »

Tested in War: the Wrist Watch Becomes Fashionable (The Stars and Stripes, 1918)

The following must have been some sort of creative writing project for one of the many bored World War One Doughboys, however it clearly spells out how the necessities of modern war demanded that the wrist watch no longer be thought of as a piece of jewelry adorned only by fops and fems and evolved into a useful tool for soldiers on the field and men with masculine responsibilities. The column makes it quite clear that prior to the Great War, a good many wrist watch enthusiasts would have had their noses broken if they had worn the ‘gimmick’ into certain neighborhoods.

Tested in War: the Wrist Watch Becomes Fashionable (The Stars and Stripes, 1918) Read More »