Fashion

Men’s Fashions for the Summer of 1932 (Magazine Advertisement)

These two 1932 magazine advertisements had a tremendous amount of relevance in the lives of those fellows lucky enough to still enjoy summer vacations, just two and a half years into the greatest economic down-turn in American history.


These two pages appeared in the swankiest of New York society rags during the era: STAGE, TOWN & COUNTRY and VANITY FAIR, promoting the white summer suits and linen leisurewear of the Palm Beachtailors.

Men’s Fashions for the Summer of 1932 (Magazine Advertisement) Read More »

The Paris Winter Collection (Newsweek Magazine, 1945)

After years of material shortage, the accent is definitely on the feminine, with all of its flounces… A look at all the collections shows that black is the outstanding color for afternoon and dinner. Drapings, wrappings and swathings that girdle the hips are the outstanding line. The favored fabrics are velvet , velveteen, corduroy (used horizontally, as are other striped materials) monotone tweeds, Kashas (a twill-weave fabric of wool mixed with Cashmere), and some Scotch plaids.

The Paris Winter Collection (Newsweek Magazine, 1945) Read More »

Paris Is Back! (Collier’s Magazine, 1946)

Having no foresight as to the fashion juggernaut that would commence in one year with the appearance of Christian Dior’s New Look, the journalist puts all her credibility in one basket by declaring that all eyes are on the French fashion designer Madame Marcelle Dormoy. Much ink is spilled concerning the bleakness that clouded fashionable Paris during the occupation and the difficulty all fashion houses experienced in 1946 securing suitable fabric for their creations (at black-market prices).
The writer recovered some of her street-cred anticipating the meteoric career return of the well-loved French film actress Edwige Feuillère (1907 – 1998), who is personified herein as the epitome of French Glamour returned.

Click here to read a 1946 article about Le Corbusier.

Paris Is Back! (Collier’s Magazine, 1946) Read More »

Was Tobé the First Fashion Stylist? (Delineator Magazine, 1937)

Here is a 1937 magazine article from the long forgotten pages of DELINEATOR MAGAZINE insisted that they found the very first fashion stylist -some lass named Tobé (born Taubé Coller, a.k.a. Mrs Herbert Davis, 1890 – 1962). They were very insistent on the matter, although they failed to explain the sources used to reach this conclusion:

This woman is the first official stylist…Now she is head of Tobé Incorporated, through which she does for more than a hundred stores in America and some in Canada, England, Australia, Norway and Sweden.

Was Tobé the First Fashion Stylist? (Delineator Magazine, 1937) Read More »

America Responded When Dior Marginalized the Bust Line… (Tempo Magazine, 1954)

Christian Dior, the Frenchman who covered up women’s legs with his post-war ‘New Look’, has now decided that the female bosom must go. In fact, if Dior has his way, the feminine figure itself will go – the bust flattened to the backbone, the wasp-waist a thing of the past, the fair curve destined to be replaced by the washboard look of the 20s.

America Responded When Dior Marginalized the Bust Line… (Tempo Magazine, 1954) Read More »

Edith Head on Paris Frocks (Photoplay Magazine, 1938)

A telegraph from Hollywood costume designer Edith Head (1897 – 1981) to the editorial offices of PHOTOPLAY MAGAZINE listing various highlights of the 1938 Paris fashion scene. Not surprisingly, it reads like a telegram:

Paris says:


• Long waistlines, short flared skirts, fitted bodices, tweeds combines with velvet, warm colors…

• Hair up in pompadours piles of curls and fringe bangs.

• Braid and embroidery galore lace and ribbon trimmings loads of jewelry mostly massive.

• Skirts here short and not too many pleats more slim skirts with slight flare.

The great Hollywood modiste wrote in this odd, Tarzan-english for half a page, but by the end one is able to envision the feminine Paris of the late Thirties.

Recommended Reading: Edith Head: The Fifty-Year Career of Hollywood’s Greatest Costume Designerstyle=border:none.

Click here to read about physical perfection during the Golden Age of Hollywood.

Edith Head on Paris Frocks (Photoplay Magazine, 1938) Read More »

Broadway Costume Design for the Fall (Stage Magazine, 1933)

In his review of contemporary Broadway costume design for the Autumn of 1933, the fashion journalist asked the pressing question:

What is the well-dressed play wearing these days?

There was much talk of Chanel, Schiaparelli and the House of (Elizabeth) Hawes as he heaped the praises high and deep for the the rag-pickers who clothed the ungrateful actresses for such productions as Men in White, Undesirable Lady, Her Master’s Voice and Heat Lightning.

The fashions in the plays are vivid, authentic, and wearable. They have sprung from the gifted brains and fingers of the cream of the crop of designers, Schiaparelli and Chanel in Paris, and our own industrious Americans who, themselves, are becoming hardy annuals. The silhouette is lengthening into slim height but even in sports clothes corners are rounded and curves are accentuated…

Broadway Costume Design for the Fall (Stage Magazine, 1933) Read More »

Cosmetic Surgery in 1930s Hollywood (Photoplay Magazine, 1930)

Published in a 1930 fan magazine, this article tells the story of the earliest days of cosmetic surgery in Hollywood:

Telling the actual names of all the stars who have been to the plastic surgeon is an impossible task. They won’t admit it, except in a few isolated instances…It is only lately that a few of them are beginning, not only to to admit that they’ve had their faces bettered, but to even go so far as to publicly announce it.


Click here to read more articles from PHOTOPLAY MAGAZINE.


Click here to read about feminine conversations overheard in the best New York nightclubs of 1937.

Cosmetic Surgery in 1930s Hollywood (Photoplay Magazine, 1930) Read More »