NBC and CBS Open Shop on the West Coast (Literary Digest, 1936)
In order to take advantage of the local talent abiding in the sleepy film colony of Hollywood, the far-seeing executives at NBC and CBS saw fit to open radio and television broadcasting facilities in that far, distant burg.
The trek to Hollywood of the Broadcasting companies began in earnest last winter when the National Broadcasting Company opened a large building – fire-proof, earthquake-proof, sound-proof and air-conditioned.
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